Wednesday, November 25, 2009

Aerosol Jesus

When Paul said "put on the Lord Jesus Christ.." (Romans 13:14), I don't think he had this in mind:But given that this is a body spray that attracts... maybe they had this in mind:
NAU 2 Corinthians 2:14 But thanks be to God, who always leads us in triumph in Christ, and manifests through us the sweet aroma of the knowledge of Him in every place. 15 For we are a fragrance of Christ to God among those who are being saved and among those who are perishing; 16 to the one an aroma from death to death, to the other an aroma from life to life. And who is adequate for these things?
Somehow I doubt this fragrance smells like death. Now you don't have to take up your cross and suffer for the kingdom, you can just spray it on.

Stephen Nichols rightly critiques this kind of commodification of Jesus in his Jesus Made In America. He writes:
"Escaping consumer culture indeed is tricky business. Materialism, since the time the golden calf hopped out of the fire for the Israelites in the wilderness, seduces and draws us in. The seduction becomes all the more entangling when these commodities and products, their makers tell us, aid in the task of evangelizing. Why wouldn't you buy the T-shirt, bumper sticker or wall plaque if, as an added bonus, someone might come to Christ because of your bold and unashamed witness? In a culture with such pressures, commodifying Christ becomes all too easy. Equally, such selling of Jesus becomes all too problematic, if not lethal, for the church and the gospel. The truth is, to many in the watching world, consumer Christianity is sacrilegious, not to mention it just looks plain silly..." (p.176)

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"The Voyages..." Forays into Biblical studies, Biblical exegesis, theology, exposition, life, and occasionally some Star Trek...