The Superbowl adds this year were mostly disappointing. I look forward to them every year--but most of them fell flat this year.
However... there has been of course more than a bit of controversy this year, especially over the Tim Tebow add. N.O.W. (National Organization for Women) created quite a stir before it aired. When I saw it during the Superbowl--I was shocked--"This is it?!" All the fuss over a nice family message. Of course, we know that Tim Tebow's mom was advised by doctors to get an abortion. But nothing the commercial said, suggested or implied that. You'd have to follow the link to the website--and if you want to cry about that, well what about the GoDaddy commercials that tell you to go to there site with a warning that the content on the site is unrated?
Of course, now N.O.W. has doubled down. They're arguing:
NOW president Terry O'Neill said it glorified violence against women. "I am blown away at the celebration of the violence against women in it," she said. "That's what comes across to me even more strongly than the anti-abortion message. I myself am a survivor of domestic violence, and I don't find it charming. I think CBS should be ashamed of itself." (Source: LA TIMES)
(HT: Justin Taylor)
It is, of course, damage control.
If you can’t tell the difference between what is essentially a loving playful bear hug from a son who loves his mom, and violence against women, perhaps its time you got out of the business of advocating anything. Following the logic the Superbowl commercial with Betty White should be protested as a commercial that supports violence against women and the elderly–not to mention an insult to the transgendered.
I guess the insanity knows no bounds.
In a related note: a commercial we really should be concerned about is the one that implies Megan Fox 'sexting' herself for all to see. This commercial indeed implies far more than anything in the supposedly infamous Tim Tebow commercial. Caffeinated Thoughts fills us in:
While there were a number of raunchy ads during the Super Bowl this was was incredibly disappointing. Why? Mainly because this paints sexting in a positive light. Sexting is fast becominga problem among teens. One young man in Perry, IA learned that it can come with criminal consequences as well.Here it’s laughed at. Ironically CBS back in January reported on this problem...[A recent study] says that 20% of teens overall have either sent or posted online nude or seminude pictures of video of themselves. With 11% of young teen girls (ages 13-16). Also 39% of all teens are sending sexually suggestive messages via text, email, and IM with 48% of all teens reporting receiving them. Houston we have a problem. So when Lisa Bloom asks, “what are we going to do, lock up 20% of American’s teens?”No, but we don’t put commercials on your network that encourages the behavior either. Shame on Motorola for making this ad, shame on Megan Fox for participating it, and shame on CBS for airing it.
I'm sure there are many young women out there who idolize Megan Fox and see her beauty and behavior as a pursuit that will bring treasures untold. In the commercial, judging from the camera angle at best Ms. Fox would have uploaded only a head shot. The problem is too many young girls see uploading pictures publicly to the internet--whether explicit or not--as a way to receive attention and adulation. In short order they become public viewing for creeps, bullies and ridicule. Far more harm done by this commercial. Megan Fox may be an adult--but she adores sexual suggestivity and this commercial encourages it.
It is a sham to cry at a supposed offense by the Focus on the Family, and then miss the most obvious, most glaring sexually offensive ad against women.
All I can think is:
Isaiah 5:20 Woe to those who call evil good and good evil, who put darkness for light and light for darkness, who put bitter for sweet and sweet for bitter!
When it comes to Christian ethics nowhere are we more prone to vilify the sweet and sweeten the villainous then the areas of sexuality and family.